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If you want to compile and impart company’s knowledge of your industry, writing a white paper is a perfect way to do it. However, how can you achieve it in a white paper?
White papers can be likened to business reports but at the same time, they have their own peculiarities. In order to produce an efficient white paper, you need to know what makes it different from business reports. In this article, we will tell you everything about writing a white paper in detail.
A white paper is an authoritative document, which aims to give a reader information on a certain topic. To write it, you need to use both expert knowledge and research into a document that provides arguments for a certain solution or recommendation.
This paper enables readers to understand an issue, find a solution to a problem, or make a decision.
White papers are based on data. Because of a great deal of data and research, they are deep reads and usually have a formal style.
Companies resort to white papers to document expertise and market themselves.
As a rule, white papers are aimed at people who are not directly affiliated with the business. Hence, they are used as a tool to attract readers to the business by providing top-notch industry knowledge. One should not mistake a white paper for a sales pitch. It sells the business by offering the internal expertise and valuable recommendations, not by direct sales.
As a rule, white papers have a standard document format. The content order may remind business reports, but a white paper has a conclusion at the end unlike business reports that put the main conclusion at the beginning of the document. Such an order corresponds to the desires of the readers and their main aim to receive information.
In the case of a white paper, it aims to inform the readers and widen their knowledge of the problem throughout the document. The final section contains a so-called ‘Ta-da!’ moment where the audience obtains a solution that is backed by the evidence in the document.
A product pitch.
Although according to a definition, a white paper is an informational document produced by a business to promote or present the main characteristics of a solution, product, or service, mind that excessive shilling of the product might put off your audience.
A whitepaper aims to inform and persuade relying on facts and evidence, not to provide reasons for buying your product right now.
In fact, there are no fixed requirements for writing a whitepaper. Anything can be called a whitepaper. At the same time, there are some boundaries. If we do not observe them, we can bewilder our readers and make the paper less credible.
Make use of the following tips that will help you to do everything by the book:
To produce a white paper of good quality is not a piece of cake. However, the time and efforts spent will result in a useful document that will impart your company’s knowledge, further the overall education, and facilitate progress in your industry. Above all, a top-notch white paper will multiply business opportunities.
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